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Marketing behaviour: issues in managerial and buyer decision-making

by Foxall, Gordon R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westmead Farnborough, Gower Press 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F6M2] (1).

Marketing straight to the heart

by Feig, Barry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F3M2] (1).

Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).

Inspired marketing!: the astonishing fun new way to create more profits for your business by following your heart

by Vitale, Joe | Perrine, Craig.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 V4I6] (1).

The gender intelligent retailer: discover the connection between women consumers and business growth

by Thomas Yaccato, Joanne | Mcsweeney, Sean.

Publisher: Ontario wiley 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.804 T4G3] (1).

War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

by Ries, Al | Ries, Laura.

Publisher: New York Collins Business 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 R4W2] (1).

The consumer mind: brand perception and the implications for marketers

by Martinez, Pepe.

Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 M2C6] (1).

Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik du.

Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 P5B7] (1).

Sensory marketing: research on sensuality of products

by Krishna, Aradhana [Editor].

Publisher: New York Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80019 S3] (1).

Customer sense: how the five senses influence buying behaviour

by Krishna, Aradhna.

Publisher: New York Palgrave Macmillan 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 K7C8] (1).

Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers

by Whitman, Drew Eric.

Publisher: New York McGraw-Hill Education 2015Availability: No items available Checked out (1).

Fascinate: your 7 triggers to persuasion and captivation

by Hogshead, Sally.

Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.800019 H6F2] (1).

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