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Data mining techniques: for marketing sales and customer relationship management

by Berry, Michael J. A | Linoff, Gordon S.

Edition: 2nd ed. Publisher: New Delhi Wiley India Pvt. Ltd 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 B3D2] (1).

Mastering data mining: the art and science of customer relationship management

by Berry, Michael J.A | Linoff, Gordon S.

Publisher: New Delhi Wiley 2013Availability: No items available Checked out (1).

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