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Promiscuous customers: invisible brands : delivering value in digital markets

by Bayler, Michael | Stoughton, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2P7] (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6S8] (1).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2000-1] (2).

CRM in financial services: a practical guide to making customer relationship management work

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6C8] (1).

Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).

The performance prism: the scorecard for measuring and managing business success

by Neely, Andy | Kennerley, Mike | Adams, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 N3P3] (1).

CRM at the speed of light: capturing and keeping customers in internet real time

by Greenberg, Paul.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8/2003] (1).

Using models to improve the supply chain

by Poirier, Charles C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boca Raton St.Lucie Press 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.7 P6U8] (1).

Enhancing performance: agenda for growth

by Dhar, Upinder [Editor] | Dhar, Santosh [Editor] | Phatak, Yogeshwari [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 E6] (1).

Project planning, scheduling and control: a hands-on guide to bringing projects in on time and on budget

by Lewis, James P.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill publishing Company, Inc. 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 L3P73/2004] (1).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2004] (1).

Customer service: empowerment and entrapment

by Sturdy, Andrew [Editor] | Grugulis, Irena [Editor] | Willmott, Hugh [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 C8] (1).

Customer support audit: the tools to measure and monitor your company's whole customer support and after-sales program

by Armistead, Colin.

Material type: book Book Publisher: Cambridge, UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A7C8] (1).

Jalebi management: all stakeholders can enjoy a bite

by Sengupta, Shombit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Response Books 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S3J2] (1).

Comparative study of supply chains across product life cycles by Bhaskar Sen and Rajat K. Sud (Student Project)

by Sen, Bhaskar | Sud, Rajat K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/794 ] (1).

Heuristics in multi-echelon inventory systems in supply chain management by R. Harishankar and S. Junnarkar (Student Project)

by Harishankar, R | Junnarkar, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/816 ] (1).

Internet strategy formulation; a study of Organisational efforts and consumer preferences by Aditya K. Ayyagari (Student Project)

by Ayyagari, Aditya K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/827 ] (1).

Study and simulation of the supply chain at Asian Paints India Ltd. by Aditya Chilukuri and Manik Bhandari (Student Project)

by Chilukuri, Aditya | Bhandari, Manik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/867 ] (1).

Study of supply chain AMUL through a simulation bassed approach by Kirtiman Pathak and Neeraj Chandra (Student Project)

by Pathak, Kirtiman | Chandra, Neeraj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/874 ] (1).
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Study of supply chain management at GATI by Arunima Patel and Tulsi Narayan (Student Project)

by Patel, Arunima | Narayan, Tulsi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2002/963 ] (1).

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