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Developing business strategies

by Aaker, David A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 A2D33/2001] (1).

The psychology of price: how to use price to increase demand, profit and customer satisfaction

by Caldwell, Leigh.

Publisher: London Crimson Publishing 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.816 C2P8] (1).

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