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The market driven organization: understanding, attracting, and keeping valuable customers

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M21] (1).

CRM at the speed of light: capturing and keeping customers in internet real time

by Greenberg, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8] (1).

Promiscuous customers: invisible brands : delivering value in digital markets

by Bayler, Michael | Stoughton, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2P7] (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6S8] (1).

CRM in financial services: a practical guide to making customer relationship management work

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6C8] (1).

CRM at the speed of light: capturing and keeping customers in internet real time

by Greenberg, Paul.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G7C8/2003] (1).

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