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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention

by Henning-Thurau, Thorsten [Editor] | Hansen, Ursula [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R33] (1).

Developing business strategies

by Aaker, David A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 A2D33/2001] (1).

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