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Consumer behaviour

by Mowen, John C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Macmillan 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M6C6/90-1] (2).

Consumer behaviour and the practice of marketing

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R8C6] (1).

Marketing and consumer behaviour

by Singh, Raghbir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S4M2] (1).

Accounting for tastes

by Becker, Gary S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Harvard University Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3A2] (1).

Breaking compromises: opportunities for action in consumer markets from the Boston consulting group

by Silverstein, Michael J [Editor] | Stalk, George [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7] (1).

Beyond listening: learning the secret language of focus groups

by Goebert, Bonnie | Rosenthal, Herma M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John WIley & Sons 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G6B3] (1).

Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).

Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 O8M2] (1).

The laws of choice: predicting consumer behaviour

by Marder, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2L2] (1).

Dealing with consumer uncertainty: public relations in the food sector

by Bergmann, Karin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.47664 B3D3] (1).

Ethnography for marketers: a guide to consumer immersion

by Mariampolski, HY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.834 M2E8] (1).

Understanding consumer behaviour

by Brown, Stephen [Contributor] | Christensen, Clayton [Contributor] | Deighton, John [Contributor] | Dolan, Robert J [Contributor] | Fader, Peter S [Contributor] | Fournier, Susan [Contributor] | Gourville, John T [Contributor] | Moe, Wendy W [Contributor] | Sarvary, Miklos [Contributor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Publishing 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.658 U61] (1).

Economics and consumer behaviour

by Deaton, Angus | Muellbauer, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 D3E2] (1).

Studies on consumer behaviour

by Ganguly, Amalendu | Laha, R. G | Rudra, Ashok | Roy, Bina | Bose, Kumar Deb | Roy, J | Dhar, S. K | Chakravarti, I. M | Chakraverti, A. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.4 G2S8] (1).

Consumer behaviour in India: an econometric study

by Mahajan, Brij Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 M2C6] (1).

Stuffocation: living more with less

by Wallman, James.

Publisher: London Penguin Books 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 306 W2S8] (1).

The costs of living: how market freedom erodes the best things in life

by Schwartz, Barry.

Publisher: USA Xlibris Corporation 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.420973 S2C6] (1).

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