Your search returned 78 results. Subscribe to this search

Not what you expected? Check for suggestions
|
Breaking compromises: opportunities for action in consumer markets from the Boston consulting group

by Silverstein, Michael J [Editor] | Stalk, George [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7] (1).

Effective marketing: creating and keeping customers in an e-commerce world

by Zikmund, William G | D'Amico, Michael.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z4E3/2002] (1).

Beyond listening: learning the secret language of focus groups

by Goebert, Bonnie | Rosenthal, Herma M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John WIley & Sons 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G6B3] (1).

Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).

Priceless: turning ordinary products into extraordinary experiences

by LaSalle, Diana | Britton, Terry A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 L2P7] (1).

Customer behaviour: a managerial perspective

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S4C81/2004] (1).

Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).

The next economy: will you know where your customers are?

by Ettenberg, Elliott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E8N3] (1).

Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).

Understanding the hospitality consumer

by Williams, Alistair.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 647.94 W4U6] (1).

Consumer behaviour: buying, having, and being

by Solomon, Michael R.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S6C6/2003] (1).

Microeconomics and behaviour

by Frank, Robert H.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.5 F7M4/2003-1] (2).

Understanding consumers: building powerful brands using consumer research

by Parameswaran, M.G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P2U6] (1).

Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 O8M2] (1).

The laws of choice: predicting consumer behaviour

by Marder, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2L2] (1).

Dealing with consumer uncertainty: public relations in the food sector

by Bergmann, Karin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.47664 B3D3] (1).

CITA's trade research on organic foods: opportunities in international market

by Centre for International Trade in Agriculture and Agro-based Industries.

Material type: book Book Publisher: New Delhi n.dAvailability: Items available for loan: Vikram Sarabhai Library [Call number: 631.584 C3C4] (1).

Understanding the consumer

by Szmigin, Isabelle.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S9U6] (1).

Advertising myths: the strange half-lives of images and commodities

by Cronin, Anne M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C7A2] (1).

Six weeks to marketing excellence

by Chartered Management Institute.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hodder & Stoughton 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4S4] (1).

Powered by Koha