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Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6/93] (1).

Consumer behavior

by Engel, James F | Kollat, David T | Blackwell, Roger D.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6] (4).

Consumer behaviour and the practice of marketing

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R8C6] (1).

Marketing and consumer behaviour

by Singh, Raghbir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S4M2] (1).

Marketing and consumer research in the public interest

by Paul, Ronald Hill [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M21] (1).

Why we buy: the science of shopping

by Underhill, Paco.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 U6W4] (1).

Ethnography for marketers: a guide to consumer immersion

by Mariampolski, HY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2006Availability: No items available Checked out (1).

Consumer behaviour

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1993Availability: No items available Checked out (1).

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research

by Bearden, William O | Mobley, Mary F | Netemeyer, Richard G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3H2] (1).

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