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Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

by Ganapathy, Shobha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1998/04 ] (2).

Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD)

by Raj, Roopika.

Publisher: Ahmedabad Indian Institute of Management, Ahmedabad 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 2013-05] (1).

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