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Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project)

by Monika | Arya, Ved Prakash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/370 ] (1).

Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket Yatish Chandola and Girish Batra (Student Project)

by Chandola, Yatish | Batra, Girish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1997/612 ] (1).

Study of consumer behaviour for branded wheat flour by Rajeev Sharma (Student Project)

by Sharma, Rajeev.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1998/655 ] (1).

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