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Transaction decoupling: the effects of price bundling on the decision to consume

by Soman, Dilip | Gourville, John T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 S6T7] (1).

Understanding consumer behaviour

by Brown, Stephen [Contributor] | Christensen, Clayton [Contributor] | Deighton, John [Contributor] | Dolan, Robert J [Contributor] | Fader, Peter S [Contributor] | Fournier, Susan [Contributor] | Gourville, John T [Contributor] | Moe, Wendy W [Contributor] | Sarvary, Miklos [Contributor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Publishing 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.658 U61] (1).

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