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Globalization of consumer markets : structures and strategies

by Hassan, Salah R [Editor] | Kaynak, Erdener [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York International Business Press 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 G51] (1).

Strategic marketing management: concepts and cases: an Indian context

by Khurana, Rakesh | Ravichandran, A. N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Global Business Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K4S8] (1).

Study of the repurchase behaviour of farmers: case of the Indian tractor market (Thesis)

by Saxena, Amar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1997Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1997/09 ] (2).

Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

by Ganapathy, Shobha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1998/04 ] (2).

Digital marketing: global strategies from the world's leading experts

by Wind, Yoram Jerry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4D4 ] (1).

Studies on consumer behaviour

by Ganguly, Amalendu | Laha, R. G | Rudra, Ashok | Roy, Bina | Bose, Kumar Deb | Roy, J | Dhar, S. K | Chakravarti, I. M | Chakraverti, A. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.4 G2S8] (1).

Consumer behaviour in India: an econometric study

by Mahajan, Brij Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 M2C6] (1).

Consumer Behaviour

by Wilkie, William L.

Edition: 2nd EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 W4C6/89] (1).

Future and me: power of the youth market in Asia

by Hedrick-Wong, Yuwa.

Publisher: Singapore John Wiley & Sons (Asia) Pte.,Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 H3F8] (1).

Global marketing and advertising: understanding cultural paradoxes

by de Mooij, Marieke.

Edition: 3rd ed. Publisher: Los Angeles Sage publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6G5/2010] (1).

Household consumer expenditure in India 2006-07

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi National Sample Survey Organisation 2007Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: ER187] (1).

Household consumer expenditure in India, 2005-06

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi National Sample Survey Organisation 2006Online access: E-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: ER186] (1).

Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).

Consumer neuroscience

by Russell, Jesse | Cohn, Ronald.

Publisher: USA LENNEX Corp 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 R8C6] (1).

Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD)

by Raj, Roopika.

Publisher: Ahmedabad Indian Institute of Management, Ahmedabad 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 2013-05] (1).

Stuffocation: living more with less

by Wallman, James.

Publisher: London Penguin Books 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 306 W2S8] (1).

The costs of living: how market freedom erodes the best things in life

by Schwartz, Barry.

Publisher: USA Xlibris Corporation 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.420973 S2C6] (1).

Marketing whitebook 2015-16: an in-depth look at consumer traits across different industry sectors, social strata, the triggers that impact purchase decisions ... and the best routes to engage India's connected consumers

by Business World | Nielsen Company.

Edition: 11th Publisher: New Delhi Business World 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8005 B8M2/2015-16] (1).

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