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Ethnography for marketers: a guide to consumer immersion

by Mariampolski, HY.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.834 M2E8] (1).

Understanding consumer behaviour

by Brown, Stephen [Contributor] | Christensen, Clayton [Contributor] | Deighton, John [Contributor] | Dolan, Robert J [Contributor] | Fader, Peter S [Contributor] | Fournier, Susan [Contributor] | Gourville, John T [Contributor] | Moe, Wendy W [Contributor] | Sarvary, Miklos [Contributor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Publishing 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 016.658 U61] (1).

Consumption and identity at work

by Gay, Paul du.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage publications 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.4 G2C6] (1).

Authenticity: what consumers really want

by Gilmore, James H | Pine, B. Joseph II.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 G4A8] (1).

Strategies for becoming a customer focused organization (CD)

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Federation of Indian Chambers and Commerce Industry 2006Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000744/ 750 ] (1).

Indian consumer

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Economic Times Intelligence Group 2005Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000825 ] (1).

Customer relationship management

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Economic Times Intelligence Group 2004Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000831 ] (1).

Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project)

by Monika | Arya, Ved Prakash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/370 ] (1).

Effect of tangible and intangible services on consumer behavior in a retailing environment: a case of supermarket Yatish Chandola and Girish Batra (Student Project)

by Chandola, Yatish | Batra, Girish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1997/612 ] (1).

Study of consumer behaviour for branded wheat flour by Rajeev Sharma (Student Project)

by Sharma, Rajeev.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1998/655 ] (1).

Using personality traits to explain consumer behaviour: an emperical examination by Ruby Roy Dholakia (Working Paper, No. 1977/185)

by Dholakia, Ruby Roy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1977 (185) ] (1).

Consumer theory

by Green, H. A. John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harmondsworth Penguin Books 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.47 G7C6] (1).

An evaluation of fair price shops

by Singh, V. B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford Books and IBH Pub. Co. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.470954 S4E9-1] (2).

Economics and consumer behaviour

by Deaton, Angus | Muellbauer, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 D3E2] (1).

Consumer behaviour

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 1993Availability: No items available Checked out (1).

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research

by Bearden, William O | Mobley, Mary F | Netemeyer, Richard G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3H2] (1).

Research in consumer Behaviour

by Hirschman, Elizabeth C [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: England Jai Press 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 R3/91] (1).

Consumer behaviour: behavioural aspects of marketing

by Rice, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R4C6] (1).

Consumer behaviour: readings on domestic and international issues

by Greene, Joel N [Editor] | Elaine Sherman [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Needham Heights Simon & Schuster Custom Publicshing 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C61] (1).

Phenomenological view of consumer behaviour: different currents and methods

by Bergadaa, Michelle.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: France Centre for Research in Management and Economics 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3P4] (1).

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