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Brand new: solving the innovation paradox: how great brands invent and launch new products, services, and business models

by Maddock, G. Michael | Uriarte, Luisa C | Miller, Brett S | Douglas, Maddock | Flaim, Javier | Brown, Paul B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken John Wiley & Sons 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 M2B7] (1).

Just start: take action, embrace uncertainty, create the future

by Schlesinger, Leonard A | Kiefer, Charles F | Brown, Paul B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.409 S2J8] (1).

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