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Communication guide: an Astra trade directory

by Moraes, C.P [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Astra Publishers Pvt. Ltd., 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 C6] (1).

Social marketing; promoting the cause of public and nonprofit agencies

by Fine, Seymour H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F4S6] (1).

Maxi marketing, the new direction in advertising, promotion, and marketing strategy

by Rapp, Stan | Collins, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1987Availability: No items available Lost (1).
Lists:

Dictionary of marketing, advertising and public relations

by Jefkins, Frank.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London International Textbook Company 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.803 J3D4] (1).

Advertising, competition and market conduct in oligopoly over time: an econometric investigation in Western European countries

by Lambin, Jean Jacques.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam North-Holland Publishing Co. 1976; New York American Elsevier Publishing Co., 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.11094 L2A2] (1).

Issues management: corporate public policymaking in an information society

by Heath, Robert L | Nelson, Richard Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Baverly Hill Sage publications 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.111 H3I8] (1).

Advertising measurement and decision making

by Dalbey, Homer M | Robinson, Patrick J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.111 R6A2] (1).

Advertising, sales promotion, and public relations-organizational alternatives: a survey

by Hurwood, David L | Bailey, Earl L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The National Industrial Conference Board 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 H8A2] (1).

Advertising and promotion for retailing: text and cases

by Jacobs, Laurence W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glenview, Illinois Scott, Foresman and Co., 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 J2A2] (1).

Promotion: an introductory analysis

by Kernan, Jerome B | Dommermuth, William P | Sommers, Montrose S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K3P7] (1).

Advertising: mass communication in marketing

by Littlefield, James E | Kirkpatrick, C. A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L4A2] (1).

Advertising and communication management

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 R2A2] (1).

The bargain hucksters

by Smith, Ralph Lee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Thomas Y. Crowell Company 1963Online access: e-Book Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S6B2] (1).

The technique of advertising production

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Prentice-Hall, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 S8T3] (1).

Measuring advertising effectiveness; selected readings

by Wheatley, John J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Irwin 1969Availability: No items available Lost (1).

The promise of advertising

by Sandage, C. H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1082 S2P7] (1).

Rebels and colleagues: advertising and social change in French Canada

by Elkin, Frederick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Montreal McGill-Queen's University Press 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.109714 E5R3] (1).

Mass advertising as social forecasts: a method for futures research

by Fowles, Jib.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport, Connecticut Greenwood Press 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10973 F6M2] (1).

Media scene in India: highlights from the national readership survey

by Sarabhai Technological Development Syndicate Pvt. ltd., Operations Research Group.

Material type: book Book Publisher: n.p. Operations Research Group n.dAvailability: Items available for loan: Vikram Sarabhai Library [Call number: R 659.1127 S2M3] (1).

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