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New marketing strategies: evolving flexible processes to fit market circumstance

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4N31] (1).
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E-marketing strategy

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C4E5] (1).

Knowledge-based marketing: the twenty-first century competitive edge

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C4K6] (1).

Entrepreneurial management in small firms

by Chaston, Ian.

Publisher: Los Angeles Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.421 C4E6] (1).

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