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Global strategic management

by Davidson, William Harley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 D2G5] (1).

Handbook of selling: psychological, managerial, and marketing bases

by Grikscheit, Gary M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 G7H2] (1).

Promotion: a guide to effective promotional planning, strategies, and executions

by Ailloni-Charas, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 A4P7] (1).

Market planning for new industrial products

by Choffray, Jean-Marie | Lilien, Gary L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980; Canada A Ronald Press 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C4M3] (1).

Industrial marketing research

by Cox, William Edwin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C6I6] (1).
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Consumer research for management decisions

by Prince, Melvin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P7C6] (1).

Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives

by Cafarelli, Eugene J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 C2D3] (1).

Industrial marketing strategy

by Webster, Frederick E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3I6] (1).
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