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Behavioral and management science in marketing

by Davis, Harry L [Editor] | Silk, Alvin J [Editor] | Cook, Victor J [Contributor] | Day, George S [Contributor] | Herniter, Jerome D [Contributor] | Little, John D. C [Contributor] | Lodish, Leonard M [Contributor] | Institute of Management Sciences, College on Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3] (1).

Marketing research

by Aaker, David A | Day, George S.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Marketing research: private and public sector decisions

by Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Marketing research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2/95] (1).

Wharton on dynamic competitive strategy

by Day, George S [Editor] | Reibstein, David J [Editor] | Gunther, Robert E [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 W4] (1).

Marketing Research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1998Availability: No items available Lost (1).

Marketing research

by Aaker, David A | Day, George S | Kumar, V.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2/2001] (1).

Essentials of marketing research

by Kumar, V | Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K8E8] (1).

Marketing research: instructor's resource guide with test bank

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2/2001] (1).

Essentials of marketing research

by Kumar, V | Aaker, David A | Day, George S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K8E8/2002] (1).

Wharton on managing emerging technologies

by Day, George S [Editor] | Schoemaker, P. J. H [Editor] | Gunther, R. E [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 W44] (1).

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