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Project feasibility analysis: a guide to profitable new ventures

by Clifton, David S | Fyffe, David E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 C5P7] (1).

Managerial accounting: a planning, operating, control framework

by Lere, John C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 657.4 L3M2] (2).

The portable MBA

by Collins, Eliza G. C | Devanna, Mary Anne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 C6P6] (1).

International marketing: a comparative systems approach

by Carson, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2I6-1] (6).

Applications of the sciences in marketing management

by Bass, Frank M [Editor] | King, Charles W [Editor] | Pessemier, Edgar A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2A7-1] (2).

Behavioral and management science in marketing

by Davis, Harry L [Editor] | Silk, Alvin J [Editor] | Cook, Victor J [Contributor] | Day, George S [Contributor] | Herniter, Jerome D [Contributor] | Little, John D. C [Contributor] | Lodish, Leonard M [Contributor] | Institute of Management Sciences, College on Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3] (1).

Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
Lists:

Getting new clients

by Connor, Richard A | Davidson, Jeffrey P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Joh Wiley & Sons 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6G3] (1).

Marketing management: text and cases

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Barbara John Wiley & Sons, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

The basic principles of marketing warfare

by Duro, Robert | Sandstrom, Bjorn.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D8B2] (1).

Marketing research: text, applications and case studies

by Majumdar, Ramanuj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley Eastern Ltd., 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2M2] (1).

Sales management

by Downing, George D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons Inc. 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 D6S2] (1).

A manager's guide to marketing research: survey of recent developments

by Green, Paul E | Frank, Ronald E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7M2-2] (1). Lost (1).

Promotion: a guide to effective promotional planning, strategies, and executions

by Ailloni-Charas, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 A4P7] (1).

Marketing research

by Aaker, David A | Day, George S.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Marketing research: private and public sector decisions

by Aaker, David A | Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2M2] (1).

Causal models in marketing

by Bagozzi, Richard P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2C2] (1).
Lists:

Industrial marketing research

by Cox, William Edwin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C6I6] (1).
Lists:

Manual of industrial marketing research

by Rawnsley, Allan [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2] (1).

Marketing research: applications and problems

by Jain, Arun Kumar [Editor] | Pinson, Christian [Editor] | Ratchford, Brian T [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester Wiley 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2] (1).

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