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Business marketing : text and cases

by Havaldar, Krishna K.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Education Private Limited 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 H2B7-1] (2).

Everything I know about marketing I learned from google

by Goldman, Aaron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Education Private Limited 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 G6E9] (1).

Wiki brands: reinventing your company in a customer-driven maketplace

by Moffitt, Sean.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 M6W4] (1).

Mall management

by Singh, Harvinder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4M2] (1).

The handbook of strategic public relations and integrated marketing communications

by [Caywood, Clarke L. ].

Edition: 2nd ed. Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 H2] (1).

Marketing warfare by Al Ries and Jack Trout

by Ries, Al.

Edition: 20th Anniversary ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4M2] (1).

Strategic database marketing: the masterplan for starting and managing a profita

by Hughes, Arthur Middleton.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 H8S8/2012] (1).

Media planning and buying: principles and practice in the Indian context

by Menon, Arpita.

Publisher: New Delhi Tata McGraw Hill Education Private Limited 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659 M3M3] (1).

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