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Practical distribution cost analysis

by Longman, Donald R | Schiff, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D.Irwin, Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 657.4 L6P7-1] (2).

Planning the product

by Phelps, Dudley Maynard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Richard D. Irwin, Inc. 1947Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 P4P5] (1).

Dynamic management in marketing

by Alexander, Ralph Samuel | Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5D9] (1).

Industrial marketing

by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Richard D. Irwin, Inc. 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6-1] (1). Lost (1).

Industrial marketing

by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1956Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6] (1).

Marketing Behaviour and executive action: a functionalist approach to marketing theory

by Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5M2-1] (3).

Planning and problem solving in marketing

by Alderson, Wroe | Green, Paul E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5P5-2] (4).

Phillips and Duncan's marketing principles and methods

by Carman, James M | Uhl, Kenneth P.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin, INC. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P4P4] (1).

Marketing and management science: a synergism

by Clark, William Allan | Sexton, Donald E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5M2] (1).

Marketing theory and meta theory

by Bartels, Robert | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood,Ill. Richard D. Irwin 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2M2] (1).

Cases in marketing strategy

by Boyd, Harper W | Clewett, Richard M | Westfall, Ralph.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6C2-1] (2).

Contemporary American marketing: readings on the changing market structure

by Boyd, Harper W [Editor] | Clewett, Richard M [Editor].

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6C6] (1).

Marketing management casebook

by Boyd, Harper W [Editor] | Davis, Robert T [Editor].

Edition: Revised EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2] (1).

Theory in marketing

by Prepared under the sponsorship of the American Marketing Association | Cox, Reavis [Editor] | Alderson, Wroe [Editor] | Shapiro, Stanley J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6T4-1] (2).

Strategic marketing

by Cravens, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C7S8/82-1] (1). Lost (1).

Marketing in action: a dynamic business decision game

by Day, Ralph L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Marketing in action: a decision game: complete student materials

by Day, Ralph L | Ness, Thomas E.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Promotional strategy

by Engel, James F | Wales, Hugh G | Warshaw, Martin R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 E6P7/67-1] (2).

Promotion: persuasive communication in marketing

by Tillman, Rollie | Kirkpatrick, C. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 T4P7 ] (1).

Dynamic marketing behaviour: a functionalist theory of marketing

by Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A5D9-1] (2).

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