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Practical distribution cost analysis

by Longman, Donald R | Schiff, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D.Irwin, Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 657.4 L6P7-1] (2).

Planning the product

by Phelps, Dudley Maynard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Richard D. Irwin, Inc. 1947Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 P4P5] (1).

Dynamic management in marketing

by Alexander, Ralph Samuel | Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5D9] (1).

Industrial marketing

by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Richard D. Irwin, Inc. 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6-1] (1). Lost (1).

Industrial marketing

by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1956Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6] (1).

Phillips and Duncan's marketing principles and methods

by Carman, James M | Uhl, Kenneth P.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin, INC. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P4P4] (1).

Cases in marketing strategy

by Boyd, Harper W | Clewett, Richard M | Westfall, Ralph.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6C2-1] (2).

Contemporary American marketing: readings on the changing market structure

by Boyd, Harper W [Editor] | Clewett, Richard M [Editor].

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1962Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6C6] (1).

Theory in marketing

by Prepared under the sponsorship of the American Marketing Association | Cox, Reavis [Editor] | Alderson, Wroe [Editor] | Shapiro, Stanley J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6T4-1] (2).

Marketing in action: a decision game: complete student materials

by Day, Ralph L | Ness, Thomas E.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Dynamic marketing behaviour: a functionalist theory of marketing

by Alderson, Wroe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Illinois Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A5D9-1] (2).

Market research and analysis

by Lehmann, Donald R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D Irwin Inc. 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 L3M2] (1).

Marketing management and information: a new case approach

by Newman, Joseph W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin INC. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N3M2-1] (3).

Marketing in action: a decision game: complete student materials

by Ness, Thomas E | Day, Ralph L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin, Inc. 1986 c 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N3M2] (1).

Markets and marketing in developing economies

by Moyer, Reed [Editor] | Hollander, Stanley C [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin, Inc. 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6M2] (1).

Basic marketing: a managerial approach

by McCarthy, Edmind Jerome.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2B2] (1).

International marketing management

by Miracle, Gordon E | Albaum, Gerald S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D.Irwin, Inc. 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4I6-1] (4).

Marketing: principles and methods

by Phillips, Charles Franklin | Ducan, Delbert J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin, INC. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P4M2-2] (3).

Introduction to marketing management: text and cases

by Rewoldt, Stewart H | Scott, James D | Warshaw, Martin R.

Edition: Revised EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin, Inc. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R3I6] (1).

Introduction to marketing management: text and cases

by Rewoldt, Stewart H | Scott, James D | Warshaw, Martin R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill Richard D. Irwin, Inc. 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R3I6-1] (2).

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