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Global marketing strategy

by Douglas, Susan P | Craig, C. Samuel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 D6G5] (1).

Marketing myths that are killing business: the cure for death wish marketing

by Clancy, Kevin J | Shulman, Robert S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5M2] (1).
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The Handbook of online marketing research:knowing your customer using the net

by Grossnickle, Joshua | Raskin, Oliver.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7H21] (1).

Strategic database marketing: the master plan for starting and managing a profitable, customer-based marketing program

by Hughes, Arthur Middleton.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 2000Availability: No items available Checked out (1).
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Marketing challenges: cases and exercises

by Lovelock, Christopher H | Weinberg, Charles B.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill, Inc. 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6M2/93] (1).

Beyond Maxi Marketing: the new power of caring and daring

by Rapp, Stan | Collins, Thomas L.

Edition: International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill,Inc. 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2B3] (1).

Handbook of international marketing, how to export, import, and invest overseas

by Stanley, Alexander O.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Inc., 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 382.02 S8H2-1] (2). Lost (1).

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