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Successful business strategy: how to win in the market-place

by Hardy, Len.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 H2S8] (1).

Practical marketing: a step by step guide to effective planning

by Bangs, David H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2P7] (1).

Handbook of sales and marketing management

by Rogers, Len.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 R6H2] (1).

Do your own market research

by Hague, Paul N | Jackson, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2D6] (1).

The effective use of market research: a guide for management

by Birn, Robin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B4E3] (1).

Commonsense direct marketing

by Bird, Drayton.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8720942 B4C6/89] (1).

European business strategies: an analysis of Europe's top companies

by Lynch, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83940 L9E8] (1).

Direct and database marketing

by McCorkell, Graeme.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.840285 M2D4] (1).

Strategic brand management: creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K2S8/97] (1).

Strategic marketing planning

by McDonald, Malcolm.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2S8/96] (1).

Advances in relationship marketing

by Payne, Adrian [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A21] (1).

Up close and personal?: customer relationship marketing @ Work

by Gamble, Paul R | Stone, Merlin | Woodcock, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 G2U7] (1).

The essential brand book: over 100 techniques to increase brand value

by Ellwood, Iain.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E5E8] (1).

Clicks, bricks and brands : the marriage of online and offline business

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 L4C5] (1).

Mind to mind marketing: communicating with 21st century customers

by Alder, Harry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5M4] (1).

Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R2B7] (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6S8] (1).

The B2B e-commerce handbook: how to transform your business-to-business global marketing strategy

by Haig, Matt.

Publisher: London Kogan Page Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 004.6 H2B8] (1).

E-marketing handbook: an indispensable guide to marketing, your products and services on the Internet

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2E5] (1).

CRM in financial services: a practical guide to making customer relationship management work

by Foss, Bryan | Stone, Merlin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 F6C8] (1).

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