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Services marketing: people, technology, strategy

by Lovelock, Christopher.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6S3/2001] (1).

Services marketing: the Indian experience

by Ravi Shanker [Editor ].

Edition: 2nd ed. Revised and Enlarged Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi South Asia Publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3/97] (1).

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