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Readings in marketing management

by Boyd, Harper W [Editor] | Kapoor, M. C [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6R3] (1).

Techniques of export marketing

by Irudayam,Y.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 I7T3] (1).

Hi-tech hi-touch branding: creating brand power in the age of technology

by Temporal, Paul | Lee, K. C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3H4] (1).

Services marketing: people, technology, strategy

by Lovelock, Christopher.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6S3/2001] (1).

4-D branding: cracking the corporate code of the network economy

by Gad, Thomas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G2F6] (1).

Marketing: an introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 5th ed. Low Price EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: No items available Checked out (1).

Framework for marketing management

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6F7-1] (2).

Advanced brand management: from vision to valuation

by Temporal, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3A2] (1).

Marketing channels

by Coughlan, Anne T | Anderson, Erin | Stern, Louis W | Ei-Ansary, Adel I.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C6M2/2002] (1).

Market research in the internet age: leveraging the internet for market measurement and consumer insight

by Monster, Robert W | Pettit, Raymond C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M23] (1).

Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).

The 360 degree brand in Asia: creating more effective marketing communications

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons (Asia) Pte Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B5T4] (1).

Big M, little m marketing: new strategies for a new Asia

by Ketchum, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia)Pte Ltd. 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3B4] (1).

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6M2/2006] (1).
Lists:

Marketing management

by Kotler, Philip.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6M2/2003-1] (1). Checked out (1).

Digimarketing: the essential guide to new media and digital marketing

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3D4] (1).

Cooperation and integration in agricultural production: concepts and practical application an international synopsis

by Schiller, Otto M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 334.683 S2C6] (1).

Producers' response to changes in prices and marketing policies: a case study of sugarcane and paddy in Eastern Uttar Pradesh

by Gupta, S. C | Majid, A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.173561 G8P7] (1).

Export markets for Indian Lac

by National Council of Applied Economic Research, New Delhi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Asia Publishing House 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.1783 N2E9] (1).

Services marketing: the Indian experience

by Ravi Shanker [Editor ].

Edition: 2nd ed. Revised and Enlarged Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi South Asia Publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3/97] (1).

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