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Trends in sales promotion literature by Kureshi Sonal and Preeta Vyas (Working Paper, No. 1997/1386)

by Kureshi, Sonal | Vyas, Preeta.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1997 (1386) ] (1).

Exploratory study of sales promotion activities in toilet soap category: an insight into consumer and retailer perceptionsb by Sonal Kureshi and Preeta Vyas (Working Paper, No. 200

by Kureshi, Sonal | Vyas, Preeta.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 2002-07-02 (1706) ] (1).

Joint sales promotion: prospects and issues by Sonal Kureshi and Preeta Vyas (Working Paper, No. 2003-10-02/1779)

by Kureshi, Sonal | Vyas, Preeta.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 2003-10-02 (1779) ] (1).

Comprehensive analysis of exclusive brand store customer in Indian market by Sonal Kureshi and Others (Working Paper, No. 2007-08-02 2042)

by Kureshi, Sonal | Sood, Vandana | Koshy, Abraham.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 2007-08-02 (2042) ] (1).

Bibliography of articles on marketing in India

by Kureshi, Sonal [Compiler] | Pai, Anusha M [Compiler].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.016954 B4-2] (2). Items available for reference: Vikram Sarabhai Library [Call number: 658.016954 B4-1] (1).

Bibliography of articles on marketing in India (CD)

by Kureshi, Sonal | Pai, Anusha M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2010Availability: Items available for reference: Vikram Sarabhai Library [Call number: D001769/1770/1771] (1).

Cause related marketing - an Indian overview by Sonal Kureshi and Sujo Thomas (Working paper, no.2014-04-03/2411)

by Kureshi, Sonal | Thomas, Sujo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 2014-04-03 (2411)] (1).

Intention to participate in cause related marketing: influence of cause by Sonal Kureshi and Sujo Thomas (Working paper, no.2016-03-12/2567)

by Kureshi, sonal | Thomas, Sujo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2016Availability: Items available for reference: Vikram Sarabhai Library [Call number: WP 2016-03-12 (2567)] (1).

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