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The psychology of consumer behaviour

by Markin, Rom J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M2P8] (1).

Marketing behaviour: issues in managerial and buyer decision-making

by Foxall, Gordon R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westmead Farnborough, Gower Press 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F6M2] (1).

Attitude research at sea

by The American Marketing Association New York January, 1966 | Conference on Attitude Research at Sea | Adler, Lee [Editor] | Crespi, Irving [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2A8] (1).

Consumer behavior: learning models of purchasing

by Haines, George H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1969; London Collier-Macmillan Limited 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Consumer choice behavior: a cognitive theory

by Hansen, Flemming.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1972; London Collier-Macmillan Limited 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Consumer motivation series

by Harvard business review | Harvard Business Review.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard University, Graduate School of Business Administration 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Consumer behavior: implications for marketing strategy

by Hawkins, Del I | Coney, Kenneth A | Best, Roger J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dallas, Texas Business Publications Inc. 1980; Georgetown, Ontario Irwin-Dorsey Limited 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Consumer survey for textile

by Ahmedabad Textile Industry's Research Association | Ahmedabad Textile Industry's Research Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Ahmedabad Textile Industry's Research Association 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A4C6] (1).

Consumer Behaviour and marketing action

by Assael, Henry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. PWS-KENT Publishing Co., 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A8C6/87] (1).

Cases in consumer behaviour

by Blackwell, Roger D | Engel, James F | Kollat, David T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Rinehart and Winston 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B5C2] (1).

Marketing: a behavioural analysis

by Chisnall, Peter M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C4M23] (1).

Consumer behaviour: selected readings

by Ehrenberg, A. S. C [Editor] | Pyatt, F. G [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harmondsworth Penguin Books 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E4C6] (1).

Consumer behaviour for marketing managers

by Fenwick, Ian [Editor] | Quelch, JOhn A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon, Inc 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 F3C6] (1).

The theory of buyer behavior

by Howard, John A | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H6T4-2] (1). Lost (1).

New commodities and consumer behaviour

by Ironmonger, D. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 I7N3] (1).

Consumer decision processes: marketing and advertising implications

by Nicosia, Francesco M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs.,N.J. Prentice-Hall 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 N4C6] (1).

Consumer socialization: a life-cycle perspective

by Moschis, George P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M6C6] (1).

Consumer image and attitude

by Myers, John G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley, Calif. University of California, Institute of Business and Economic Research 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M9C6] (1).

The challenge of consumerism: a symposium

by National Industrial Conference Board New York 1971 | A symposium on the Challenge of Consumerism | National Industrial Conference Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. Conference Board 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 N2C4] (1).

Why people buy

by O'Shaughnessy, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 O8W4] (1).

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