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The industrial buying decision: implications for the sales approach in industrial marketing

by Brand, Gordon T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Cassell/Associated Business Programmes 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.72 B7I6] (1).

Principles of marketing: the management view

by Buskirk, Richard Hobert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8P7(Supp.)] (1).

Industrial marketing for results

by Berry, Dick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. Addison-Wesley Publishing Company 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3I6] (1).

Readings in marketing management

by Bellur, Venkatakrishna V | Berkman, Harold W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3R3-1] (2).

Marketing management and the behavioral environment

by Bliss, Perry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5M2] (1).

Marketing management

by Boyd, Harper W | Massy, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harcourt Brace Jovanovich 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2] (1).

Marketing management: a strategic approach

by Boyd, Harper W | Walker, Orville C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Irwin 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2] (1).

Readings in physical distribution management: the logistics of marketing

by Bowersox, Donald J [Editor] | La Londe, Bernard J [Editor] | Smykay, Edward W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London The Macmillan Company 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6R3] (1).

Marketing management: a strategic planning approach

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8M2] (1).

The PIMS principles: linking strategy to performance

by Buzzell, Robert Dow | Gale, Bradley T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8P4] (1).

Principles of marketing: the management view

by Buskirk, Richard Hobert.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8P7] (1).

Principles of marketing: the management view

by Buskirk, Richard Hobert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Holt, Rinehart and Winston 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8P7-1] (2).

Marketing strategy and management

by Constantin, James A | Evans, Rodney E | Morris, Maclom L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dallas Business Publications 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6M21] (1).

Marketing management: text and cases

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Barbara John Wiley & Sons, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Market driven strategy: processes for creating value

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Modern marketing management in the Indian context

by Davar, Rustom S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Progressive Corporation Private Ltd. 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M6] (1).

Marketing management and rural marketing: an Indian perspective

by Dogra, Balram S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Commonwealth Publishers 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D6M2] (1).
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Marketing management: planning and control

by Doust, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Financial Training Publications 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D6M2] (1).

Marketing and work study

by Dow, Ronald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Pergamon Press 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D6M2] (1).

Marketing principles: the management process

by Enis, Ben M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pacific Palisades Goodyear Publishing Company 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E6M2] (1).

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