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We are like that only: understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Penguin Books India 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B4W3] (1).

Export market strategy of agricultural products (non-canalised) (focus on small scale industries and role of STC) by Ashutosh Mishra (Student Project)

by Mishra, Ashutosh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1986/38 ] (1).

Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

by Kapoor, Pankaj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1987/55 ] (1).
Lists:

Development of marketing strategy for an industrial product with special reference to computer based energy conservation system for boilers by Ashit S. Desai (Student Project)

by Desai, Ashit S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1987/61 ] (1).

Marketing strategy for fast foods by Kumar S. and Ranju Kumar Mohan (Student Project)

by Kumar, S | Mohan, Ranju Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1988/97 ] (1).

Marketing strategy for the introduction of 'Stenerol Plus' by M/s. Hoechst (India) Limited by Wilfred Amaldoss (Student Project)

by Amaldoss, Wilfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1988/122 ] (1).

Post launch evaluation of the marketing strategy of a range of bakery products by Amit Gupta, Pradeep Katyal and Sukbir Singh Malik (Student Project)

by Gupta, Amit | Katyal, Pradeep | Malik, Sukbir Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/205 ] (1).

Marketing strategy for PSBs for urban households during 1990 by Dipta Chakraborty and Vishnu , Mohan Prasad (Student Project)

by Chakraborty, Dipta | Prasad, Vishnu Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/238 ] (1).

International marketing strategy for a consumer electronics company by Vivek Kumar and Yeshwanth Kumar (Student Project)

by Kumar, Vivek | Kumar, Yeshwanth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1991/256 ] (1).

Formulation of marketing strategy for hybrid seeds by Pramesh Arya and A.K. Tyagi (Student Project)

by Arya, Pramesh | Tyagi, A. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1991/283 ] (1).

Study of the marketing strategy of a formulator in pesticide industry by Jitendra Kumar Senapati and Sambit Satapathy (Student Project)

by Senapati, Jitendra Kumar | Satapathy, Sambit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1992/297 ] (1).

Marketing strategy in the pesticide industry - emerging trends by Rajiv Kumar (Student Project)

by Kumar, Rajiv.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/518 ] (1).

Marketing strategy for a new entrant in the textile sector in India by N Satish and Goutam Datta (Student Project)

by Sathish, N | Datta, Goutam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/519 ] (1).

Integrated study of marketing and operations related strategy in packaged snack food market by Mohit Goel and Suryakant Pandey (Student Project)

by Goel, Mohit | Pandey, Suryakant.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/529 ] (1).

Formulation of a mrketing strategy for entry of LG Care into FMCG market in India by Shamik Ganguli and Soumya Das (Student Project)

by Ganguli, Shamik | Das, Soumya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2005Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2005/1144 ] (1).

Co - branding as a marketing strategy by Kavita B. C. and Shradha Vaid (Student Project)

by B. C., Kavita | Vaid, Shradha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2006/1187 ] (1).

Strategic marketing alliances, partnerships and networks: the logic of cooperation, roots, evolution and advantage by Prathap Oburai and Michael J. Baker (Working Paper No. WP 2006-02-03 1929)

by Oburai, Prathap | Baker, Michael J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 2006-02-03 (1929) ] (1).

The four steps to the epiphany: successful strategies for products that win

by Blank, Steven G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cafepress.com 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.853 B5F6] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-I] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-II] (1).

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