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How children learn to buy: the development of consumer information processing skills

by Ward, Scott | Wackman, Daniel B | Wartella, Ellen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Beverly Hills Sage publications 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 W2H6] (1).

The Bellaire guide to TV commercial cost control

by Bellaire, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Crain Books 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.143 B3B3] (1).

Profitable retail television advertising

by National Retail Merchants Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York National Retail Merchants Association 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.143 N2P7] (1).

How to produce effective TV commercials

by White, Hooper.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.143 W4H6/94] (1).

The complete guide to infomercial marketing

by Hawthorne, Timothy R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.143 H2C6] (1).

Influence of children on parent's purchase of health beverages by Bhushan Kshirsagar and Sanjay D. Mehta (Student Project)

by Kshirsagar, Bhushan | Mehta, Sanjay D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1986/23 ] (1).

Exploratory study of viewers perceptions of television advertising (Working Paper)

by Gupta, Anil K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1988/755 ] (1).

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