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Social marketing: strategies for changing public behavior

by Kotler, P | Roberto, Eduardso L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6S6-1] (4).

Brand spirit: how cause related marketing builds brands

by Pringle, Hamish | Thompson, Marjorie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P7B7] (1).

A manual for culturally-adapted social marketing: health and population

by Epstein, T. Scarlett [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M219] (1).

Handbook of marketing and society

by Bloom, Paul N [Editor ] | Gundlach, Gregory T [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 H21] (1).
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Robin hood marketing: stealing corporate savvy to sell just causes

by Andersen, Katya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey-Bass/Wiley 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 A6R6] (1).

Social marketing: influencing behaviors for good

by Kotler, Philip | Lee, Nancy R.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angels Sage Publications 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6S6/2008] (1).

Role of communication in social marketing in India: a study of the communication strategy for the oral pill by Raj Kamal (Student report)

by Kamal, Raj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/223 ] (1).

Communication for social marketing: an approach for developing communication appeals for family planning programs by Labdhi bhandari (Working Paper, No. 1978/218)

by Bhandari, Labdhi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1978 (218) ] (1).

Development administraiton as social marketing by Nikhilesh Dholakia (Working Paper, No. 1978/247)

by Dholakia, Nikhilesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1978 (247) ] (1).

Corporate social responsibility: doing the most good for your company and your cause

by Kotler, Philip | Lee, Nancy.

Publisher: New Delhi Wiley India Pvt. Ltd 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.408 K6C6] (1).

Social marketing: influencing behaviors for good

by Kotler, Philip | Lee, Nancy R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angels Sage Publications 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K6S6/2011] (1).

Hands on social marketing: a step-by-step guide to designing change for good

by Weinreich, Nedra Kline.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles SAGE Publications 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.822 W3H2] (1).

The art of cause marketing: how to use advertising to change personal behavior and public policy

by Earle, Richard.

Publisher: Illinois NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 E2A7] (1).

Social marketing: why should the devil have all the best tunes?

by Hastings, Gerard.

Publisher: New York Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2S6] (1).

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