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Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1).

E-marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2E5] (1).
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Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy

by Rapp, Stan | Martin, Chuck.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M22] (1).

New economy expression: redefining marketing in the multichannel age

by Mercer, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons, Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M3N3] (1).

E-marketing handbook: an indispensable guide to marketing, your products and services on the Internet

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Ltd. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2E5] (1).

Digital dealing: how e-markets are transforming the economy

by Hall, Robert E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Texere 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2D41] (1).

Electronic commerce: framework technologies and applications

by Bhasker, Bharat.

Edition: 3rd ed. Publisher: New Delhi Tata McGrawHill Publishing Company Ltd., 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 B4E5] (1).

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