Your search returned 19 results. Subscribe to this search

Not what you expected? Check for suggestions
|
Segmenting the industrial market

by Bonoma, Thomas V | Shapiro, Benson P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto Lexington Books 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6S3] (1).

Market segmentation by consumer perception: a case study in Mexico

by Gonzalez-Arce, Jorge F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: East Lansing, Michigan Board of Trustees of Michigan State University 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G6M2] (1).

Beyond industrial dualism: mrket and job segmentation in the new economy

by Noyelle, Thierry J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boulder Westview Press 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N6B3] (1).

Market segmentation: a step-by-step approach to creating profitable market segments

by McDonald, Malcolm | Dunbar, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Handmills Macmillan Business 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M21] (1).

Internal marketing: directions for management

by Varey, Richard J [Editor] | Lewis, Barbara R [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 I6] (1).
Lists:

Customer. community: unleashing the power of your customer base

by Banks, Drew | Daus, Kim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey - Bass 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 B2C8] (1).

Internal marketing: tools and concepts for customer-focused management

by Ahmed, Pervaiz K | Rafiq, Mohammed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth/Heinemann 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A4I61] (1).

Market segmentation: conceptual and methodological foundations

by Wedel, Michel | Kamakura, Wagner A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: The Netherlands Kluwer Academic Publishers 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3M2/2003] (1).

Blue ocean strategy: how to create uncontested market space and make competition irrelevant

by Kim, Chan W | Mauborgne, Renee.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston HBS Press 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K4B5-2] (1). Checked out (1).

The long tail: how endless choice is creating unlimited demand

by Anderson, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Random House/Business Books 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2L6] (1).

Aesthetics in marketing

by Baisya, Rajat K | Das, Ganesh G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B2A3] (1).

Strategic change: building a high performance organization

by Sadler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Pergamon 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8] (1).

Strategic precision: improving performance through organizational efficiency

by Karlof, Bengt | Gilderson, Alan J [Translator].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley 1991Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4012 K2S8 ] (1).

Internal marketing: your company's next stage of growth

by Cahill, Dennis J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Haworth Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C2I6] (1).

Wonder woman: marketing secrets for the trillion-dollar customer

by Ellwood, Iain | Shekar, Sheila.

Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E5W6] (1).

The nature of marketing: marketing to the swarm as well as the herd

by Brymer, Chuck.

Publisher: New York Palgrave Macmillan 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7N2] (1).

Pricing segmentation and analytics

by Bodea, Tudor | Ferguson, Mark.

Publisher: New York Business Expert Press 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.816 B6P7] (1).

The discipline of market leaders: choose your customers, narrow your focus, dominate your market

by Treacy, Michael | Wiersema, Fred.

Publisher: New York Basic Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T7D4] (1).

Cutting-edge marketing analytics: real world cases and data sets for hands on learning

by Venkatesan, Rajkumar | Farris, Paul | Wilcox, Ronald T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 V3C8] (1).

Powered by Koha