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Customer capitalism: the new business model of increasing returns in new market spaces

by Vandermerwe, Sandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Nicholas Brealey Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 V2C8] (1).

Future marketing: targeting seniors, boomers and generations X and Y

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2F8] (1).

Beyond consumer marketing: sectoral marketing ad emerging trends

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P2B3] (1).
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Geomarketing: methods and strategies in spatial marketing

by Cliquet, Gerard [Editor].

Publisher: London ISTE Publishing Company 2007Availability: No items available Checked out (1).

Wonder woman: marketing secrets for the trillion-dollar customer

by Ellwood, Iain | Shekar, Sheila.

Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E5W6] (1).

The gender intelligent retailer: discover the connection between women consumers and business growth

by Thomas Yaccato, Joanne | Mcsweeney, Sean.

Publisher: Ontario wiley 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.804 T4G3] (1).

Global marketing and advertising: understanding cultural paradoxes

by de Mooij, Marieke.

Edition: 3rd ed. Publisher: Los Angeles Sage publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6G5/2010] (1).

Branded male: marketing to men

by Tungate, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80081T8B7] (1).

Marketing strategy and competitive positioning

by Hooley, Graham J | Saunders, John A | Piercy, Nigel F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 H6M2] (1).

The right sensory mix: targeting consumer product development scientifically

by Dreval, Diana.

Publisher: New York Springer 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 D7R4] (1).

Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less

by Pulizzi, Joe.

Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P8E7] (1).
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