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Consumer behavior: implications for marketing strategy

by Hawkins, Del I | Coney, Kenneth A | Best, Roger J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dallas, Texas Business Publications Inc. 1980; Georgetown, Ontario Irwin-Dorsey Limited 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Consumer behaviour and marketing action

by Assael, Henry.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass PWS-KENT Publishing Co., 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A8C6/92] (1).

Consumer behavior: basic findings and management implications

by Zaltman, Gerald | Wallendorf, Melanie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 Z2C6] (1).

Consumer research: introspective essays on the study of consumption

by Holbrook, Morris B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California Sage publications 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H6C6] (1).

Consumer behavior

by Hoyer, Wayne D | Maclnnis, Deborah J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999; Boston, New York Houghton Mifflin Company 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H6C61] (1).

Future of competition: based on the work of C. K. Prahalad and Venkat Ramaswamy, the writers of the future of competition ( CD )

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Television Eighteen India Ltd. 2005Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000989 ] (4).

Uncovering investor behaviour by Deepak Mahadevan and Others (Student Project)

by Mahadevan, Deepak | Joshi, Omkar | Ramdoss, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2007Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2007/1343 ] (1).

Consumer behavior: implications for marketing strategy

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6/92] (1).

Contemporary marketing and consumer behavior: an anthropological sourcebook

by Sherry , John F [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C61] (1).

Foundations for a theory of consumer behaviour

by Tucker, W.T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Win 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 T8F6 ] (1).

Perspectives in consumer behavior

by Kassarjian, Harold H | Robertson, Thomas S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glenview, Illinois Scott, Foresman and Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 K2P3-1 ] (2).

Stopwatch marketing: take charge of the time when your customer decides to buy

by Rosen, John.

Publisher: New York Penguin Group 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6S8] (1).

Geomarketing: methods and strategies in spatial marketing

by Cliquet, Gerard [Editor].

Publisher: London ISTE Publishing Company 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.804 G3] (1).

Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Publisher: New Delhi Kogan Page India 2008Availability: No items available Lost (1).

How customers like to buy

by Deery, Steve.

Publisher: Chennai Westland Books Pvt Ltd 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 D3H6] (1).

Customer behavior: a managerial perspective

by Sheth, Jagdish N | Mittal,Banwari.

Publisher: Australia Thomson South-Western 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 S4C8] (1).

The science and art of branding

by Franzen, Giep | Moriarty, Sandra.

Publisher: Armonk M. E. Sharpe 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 F7S2] (1).

Inside the mind of the shopper: the science of retailing

by Sorensen, Herb.

Publisher: Upper Saddle River Wharton School Publishing/Pearson Education 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 S6I6] (1).

Critical marketing studies - 3 Vols.

by Tadajewski, Mark [Editor] | Maclaran, Pauline [Editor].

Publisher: Los Angeles Sage Publications 2009Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8 C7-I] (3).

Experiential retailing : concepts and strategies that sell

by Kim, Youn-Kyung | Sullivan, Pauline | Forney, Judith Cardona.

Publisher: New York Fairchild Publications, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 K4E9] (1).

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