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Brand sense: build powerful brands through touch, taste, smell, sight, and sound

by Lindstrom, Martin | Kotler, Philip [Forward by].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 2005Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 L4B7] (1).

Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Publisher: New Delhi Kogan Page India 2008Availability: No items available Lost (1).

A natural history of the senses

by Ackerman, Diane.

Publisher: USA Vintage Books 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 152.1 A2N2] (1).

The right sensory mix: targeting consumer product development scientifically

by Dreval, Diana.

Publisher: New York Springer 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 D7R4] (1).

Sensory marketing: research on sensuality of products

by Krishna, Aradhana [Editor].

Publisher: New York Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80019 S3] (1).

Customer sense: how the five senses influence buying behaviour

by Krishna, Aradhna.

Publisher: New York Palgrave Macmillan 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 K7C8] (1).

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