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Webonomics: nine essential principles for growing your business on the World Wide Web

by Schwartz, Evan I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2W3] (1).

Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1).

Net gain: expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2N3] (1).

Electronic marketing and the consumer

by Peterson, Robert A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 E5] (1).

Opening digital markets: battle plans and business strategies for internet commerce

by Mougayar, Walid.

Edition: 2nd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 M6O7] (1).

Strategic marketing for the digital age

by Bishop, Bill.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 B4S8] (1).

Getting your business wired: using computer networking and the internet to grow your business

by Kilmer, William E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM, American Management Association 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.64 K4G3] (1).

Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy

by Schwartz, Evan I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2D4] (1).

Mastering the digital market place: practical strategies for competitiveness in the new economy

by Aldrich, Douglas F | Kearney, A.T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons,Inc. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5M2-1] (2).

Web commerce technology handbook

by Minoli, Daniel | Minoli, Emma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4W3] (1).

Now or never: how companies must change today to win the battle for internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6N6] (1).

The Handbook of online marketing research:knowing your customer using the net

by Grossnickle, Joshua | Raskin, Oliver.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7H21] (1).

Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1).

How to make a fortune on the internet

by Siegel, Martha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4H6] (1).

Affiliate selling: building revenue on the web

by Helmstetter, Greg | Metivier, Pamela.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 H3A3] (1).

Net success: 24 leaders in web commerce show you how to put the internet to work for your business

by Haylock, Christina Ford | Muscarella, Len | Schultz, Ron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Adams Media Corporation 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.7 H2N3] (1).

Building brandwidth: closing the sale online

by Zyman, Sergio | Miller, Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z9B8] (1).

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

by Braunstein, Marc | Levine, Edward H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7D3] (1).

The engaged customer : the new rules of internet direct marketing

by Brondmo, Hans Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B7E6] (1).

Birth of internet marketing communications

by Steinbock, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1).

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