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Strategic brand management: building, measuring and managing brand equity

by Keller, Kevin Lane.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K3S8] (1).

The 22 immutable laws of branding: how to build a product or service into a world-class brand

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Collins Publishers, India 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R4T9] (1).

Eating the big fish: how challenger brands can compete against brand leaders

by Morgan, Adam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6E2] (1).

Strategic marketing: an economic times brand equity presentation

by Economic Times.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Bennett Coleman & Co. Ltd., 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E2S8] (1).

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

by Braunstein, Marc | Levine, Edward H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7D3] (1).

Creating corporate reputations: identity, image, and performance

by Dowling, Grahame.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.2 D6C7] (1).

Integrated branding: becoming brand-driven through companywide action

by LePla, F. Joseph | Parker, Lynn M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 L3I6] (1).

The brand management checklist: proven tools and techniques for creating winning brands

by Vanauken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 V2B7] (1).

18 brand astras: using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K2E4] (1).

Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K3S8/2003] (1).

Brand new justice: the upside of global branding

by Anholt, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A6B7] (1).

Corporate reputation and competitiveness

by Davies, Gary | Chun, Rosa | Vinhas da Silva, Rui | Roper, Stuart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D2C61] (1).

Brand driven: the route to integrated branding through great leadership

by LePla, F. Joseph | Davis, Susan V | Parker, Lynn M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L3B7] (1).

Strategic brand management: creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed. Publisher: New Delhi Kogan Page India Private Limited 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K2S8] (1).

Brands and branding

by Clifton, Rita | Simmons, John | Ahmed, Sameena | Allen, Tony | Anholt, Simon | Thompson, Bahr Anne | Barwise, Patrick | Blackett, Tom | Bowker, Deborah | Brymer, Chuck | Doane, Deborah | Faulkner, Kim | Feldwick, Paul | Hilton, Steve | Lindemann, Jan | Poulter, Allan | Smith, Shaun.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5B7] (1).

Brand management checklist-2002 (CD)

by Vanauken, Brad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan page 2002Availability: Items available for reference: Vikram Sarabhai Library [Call number: D000487 ] (1).

Private label: turning the retail brand threat into your biggest opportunity

by Lincoln, Keith | Thomassen, Lars.

Publisher: London Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 L4P7] (1).

Strategic brand management: building measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed. Publisher: New Delhi Prentice-Hall of India private Limited 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 K3S8/2008] (1).

Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands

by Light, Larry | Kiddon, Joan.

Publisher: New Delhi Pearson Education 2009Availability: No items available Lost (1).

Brands and brand management: contemporary research perspectives

by Loken, Barbara [Editor] | Ahluwalia, Rohini [Editor] | Houston, Michael J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 L6B7] (1).

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