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The brand manager's position in the management structure of multiline firms

by Ailloni-Chards, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ann Arbor University Microfilms 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 A4B7] (1).

Comparative management and marketing: text and readings

by Boddewyn, Jean.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glenview Scott, Foresman and Company 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 B6C6] (1).

Profitable marketing/production teamwork

by Guyton, William J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 G8P7] (1).

Successful business strategy: how to win in the market-place

by Hardy, Len.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 H2S8] (1).

Make or buy: detailed guidelines to assist in analyzing, formulating and concluding make of buy decision

by Gross, Harry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 G7M2] (1).

Distribution costs

by Heckert, Josiah Brooks | Miner, Robert B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Ronald Press Company 1953Availability: Items available for loan: Vikram Sarabhai Library [Call number: 657.4 H3D4] (1).

Classic failures in product marketing: marketing principles violations and how to avoid them

by Hendon, Donald W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 H3C5] (1).

Management in marketing: text and cases

by Lazo, Hector | Corbin, Arnold.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L2M2-1] (5).

How to launch a new product

by Leduc, Robert | Maycock, Richard F [Translator] | Wardle, John [Translator].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L3H6] (1).

The business of design

by Linton, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Workingham Van Nostrand Reindhold Co. Ltd. 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L4B8] (1).

Managing to achieve quality and reliability

by Nixon, Frank.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 N4M2] (1).

Planning the product

by Phelps, Dudley Maynard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Richard D. Irwin, Inc. 1947Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 P4P5] (1).

Commercial distribution in Europe

by Dawson, John A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Croom Helm 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.78094 D2C6-I] (2).

Purchasing in Indian industry: implications for marketers

by Mehta, Subhash C | Bhatia, B. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.7 M3P8-1] (2).

Industrial buying and creative marketing

by Robinson, Patrick J | Faris, Charles W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.72 R6I6] (1).

Industrial management and market research: a conceptual framework

by Ranganadha, Sripati.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Meerut Meenakshi Prakashan 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 R2I6] (1).

The portable MBA

by Collins, Eliza G. C | Devanna, Mary Anne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons, Inc. 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 C6P6] (1).

New market systems: the Swedish experiment

by Abell, Derek F | Rohlin, Lennart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2N3] (1).

Dynamic management in marketing

by Alexander, Ralph Samuel | Berg, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5D9] (1).

Industrial marketing

by Alexander, Ralph Samuel | Cross, James S | Cunningham, Ross M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Richard D. Irwin, Inc. 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5I6-1] (1). Lost (1).

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