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Inside corporate innovation: strategy, structure and managerial skills

by Burgelman, Robert A | Sayles, Leonard R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 B8I61] (1).

New product development strategies

by Buggie, Frederick D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 B8N3] (1).

Management of new products

by Booz Allen Lane and Hamilton Inc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Booz Allen Lane and Hamilton Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 B6M2] (1).

The product-planning system

by Goslin, Lewis N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 G6P7] (1).

Classic failures in product marketing: marketing principles violations and how to avoid them

by Hendon, Donald W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Quorum Books 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 H3C5] (1).

How to launch a new product

by Leduc, Robert | Maycock, Richard F [Translator] | Wardle, John [Translator].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood & Sons 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L3H6] (1).

Uncertainty in research, management and new product development

by Hainer, Raymond M [Editor] | Kingsbury, Sherman [Editor] | Gleicher, David B [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Reinhold Publishing Corporation 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 U6] (1).

New product programs: their planning and control

by Uman, David B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 U6N3] (1).

Design and marketing of new products

by Urban, Glen L | Hauser, John R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 U7D3] (1).

Product strategy and management

by Berg, Thomas L [Editor] | Shuchman, Abe [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston, Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5P7] (1).

Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
Lists:

Organizing the product-planning function

by Tietjen, Karl H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 T4O7] (1).

New products: assessing commercial potential

by American Management Association. Research and Development Division | Konopa, Leonard J | American Management Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A6N3] (1).

A conceptual framework for more successful new product introductions

by Applied Marketing inc | Applied Marketing Inc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Framingham, Mass Applied Marketing Inc., 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A7C6] (1).

Marketing new industrial products

by Baker, Michael John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2M2] (1).

Pioneering new products: a market survival guide

by Bobrow, Edwin E | Shafer, Dennis W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Dow Jones-Irwin 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B6P4] (1).

Market planning for new industrial products

by Choffray, Jean-Marie | Lilien, Gary L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1980; Canada A Ronald Press 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C4M3] (1).

The development of markets for new materials

by Corey, E. Raymond.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Div. of Res. Grad. Sch. of Busi. Admin., Harvard University 1956Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C6D3] (1).

The adoption of new products: process and influence

by Foundation for Research on Human Behaviour Michigan Noember December 1958 | Seminar on The adoption of new products: process and influence | Foundation for Research on human behavior.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ann Arbor, Michigan Foundation for Research on human behavior 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 F6A3] (1).

Venture management: a game plan for corporate growth and diversification

by Hanan, Mack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2V3] (1).

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