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In their own worlds: the advocates of European integration

by Gill, Christopher.

Publisher: East Haddon S.E.K. Publications 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 320.94 G4I6] (1).

The brand marketing book: creating, managing, and extending the value of your brand

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 M2B7] (1).

Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands

by Schmitt, Bernd H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.111 S2E9] (1).

Hi-tech hi-touch branding: creating brand power in the age of technology

by Temporal, Paul | Lee, K. C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3H4] (1).

Romancing the customer: maximizing brand value through powerful relationship management

by Temporal, Paul | Trott, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T3R6] (1).

Clicks, bricks and brands : the marriage of online and offline business

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.87 L4C5] (1).

Branding.com: online branding for marketing success

by Kania, Deborah.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K2B7] (1).

Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R2B7] (1).

Branding across borders: a guide to global brand marketing

by Gregory, James R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago McGraw-Hill 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G7B7] (1).

Momentum: how companies become unstoppable market forces

by Ricci, Ron | Volkmann, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4M6] (1).

Hub culture: the next wave of urban consumers

by Stalnaker, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8H8] (1).

Added value: the alchemy of brand-led growth

by Sherrington, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4A2] (1).

Passion branding: harnessing the power of emotion to build strong brands

by Duffy, Neill | Hooper, Jo.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D8P2] (1).

Emotional branding: the new paradigm for connecting brands to people

by Gobe, Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Allworth Press 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G6E6] (1).

9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K2N4] (1).

Brands and branding

by Clifton, Rita | Simmons, John | Ahmed, Sameena | Allen, Tony | Anholt, Simon | Thompson, Bahr Anne | Barwise, Patrick | Blackett, Tom | Bowker, Deborah | Brymer, Chuck | Doane, Deborah | Faulkner, Kim | Feldwick, Paul | Hilton, Steve | Lindemann, Jan | Poulter, Allan | Smith, Shaun.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5B7] (1).

Private label strategy: how to meet the store brand challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 K8P7] (1).

Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2B7] (1).

Endorser charecteristics by product type: a segment wise study by Aparna Aga and Rashmi Agrawal (Student Project)

by Aga, Aparna | Agrawal, Rashmi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1993/363 ] (1).

Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2B7] (1).

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