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Consumer behavior

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6/93] (1).

Consumer behavior

by Engel, James F | Kollat, David T | Blackwell, Roger D.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 E6C6] (4).

Consumer behaviour

by Mowen, John C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Macmillan 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M6C6/90-1] (2).

Consumer behaviour and the practice of marketing

by Runyon, Kenneth E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Columbus, Ohio Charles E. Merrill Publishing Company 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 R8C6] (1).

Marketing and consumer behaviour

by Singh, Raghbir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S4M2] (1).

Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

by Costa, Janeen Arnold [Editor] | Bamossy, Gary J [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M217] (1).

Marketing and consumer research in the public interest

by Paul, Ronald Hill [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M21] (1).

Accounting for tastes

by Becker, Gary S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Harvard University Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B3A2] (1).

The world of consumption

by Fine, Ben | Leopold, Ellen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 1993Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 F4W6] (1).

Analyzing decision making: metric conjoint analysis

by Louviere, Jordan J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newbury Park Sage publications 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6A6] (1).

Marketing nuggets: conceptual dimensions in marketing

by Ramesh Kumar, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M2] (1).
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Electronic commerce: opportunities and challenge for government

by Organization for Economic Cooperation and Development.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Paris Organisation for Economic Co-operation and Development 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 382 O7E5] (1).

McDonaldization revisited: critical essays on consumer culture

by Alfino, Mark [Editor] | Caputo, John S [Editor] | Wynyard, Robin [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Praeger 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 M2] (1).

Why we buy: the science of shopping

by Underhill, Paco.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 1999Availability: No items available Checked out (1).

Transaction decoupling: the effects of price bundling on the decision to consume

by Soman, Dilip | Gourville, John T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 339.42 S6T7] (1).

Now or never: how companies must change today to win the battle for internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6N6] (1).

Learning from global buyers

by Schmitz, Hubert | Knorringa, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Brighton Institute of Development Studies 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S2L3] (1).

Service management and operations

by Haksever, Cengiz | Render, Barry | Russell, Roberta S | Murdick, Robert G.

Edition: 2nd ed. International EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Prentice-Hall International, Inc. 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2S3/2000] (1).

Getting into your customer's head: 8 secret roles of selling your competitors don't know

by Davis, Kevin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.85 D2G3] (1).

Consumer behaviour and marketing strategy

by Peter, J. Paul | Olson, Jerry C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin/McGraw Hill 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P3C6/99] (1).

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