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Strategic marketing problems: cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3S8/90] (1).

Marketing decision-making handbook

by Nylen, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffns, N.J. Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 N9M22] (1).
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Strategic marketing problems: cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3S8/95] (1).

Cases in marketing management

by Bernhardt, Kenneth L | Kinnear, Thomas C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Irwin 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3C2/97] (1).

Cases in strategic marketing management: an integrated approach

by McDonald, William J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2C2] (1).

Marketing management: cases for creative problem solving

by Weinstein, Laurence Martin | Annavarjula, Madan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South Western College Publishing 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3M21] (1).

Cases in business marketing

by Paliwal, Pramod | Singh, Ramendra | Yadav, Sudhir.

Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P2C21] (1).

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