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Strategic market planning: problems and analytical approaches

by Abell, Derek F | Hammond, John S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall, Inc. 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2S8] (1).

Cases in marketing management and strategy

by Blackwell, Roger D | Johnston, Wesley J | Talarzyk, W. Wayne.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Dryden Press 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B5C2] (1).

Managing marketing: text, cases, and readings

by Bonoma, Thomas V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2] (1).

Marketing management casebook

by Boyd, Harper W [Editor] | Davis, Robert T [Editor].

Edition: Revised EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Richard D. Irwin 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B6M2] (1).

Marketing management: text and cases

by Dalrymple, Douglas J | Parsons, Leonard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Santa Barbara John Wiley & Sons, Inc. 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Marketing management: cases and concepts

by Dholakia, Nikhilesh | Khurana, Rakesh | Bhandari, Labdhi | Jain, Abhinandan K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi The Macmillan Company of India Ltd., 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: FP 658.8 D4M2-1] (5).

Marketing management: a planning approach

by Hghes, George David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. Addison-Wesley Publishing Company 1980 c1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H8M2] (1).

Case in marketing management

by Gist, Ronald R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Holt, Rinehart and Winston 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G4C2] (1).

Strategic marketing problems: cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3S8/90] (1).

Marketing strategy and plans: systematic marketing management

by Luck, David Johston | Ferrell, O. C.

Edition: Eastern Economy EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India 1982, c 1979Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L8M2-1] (2).

Business analysis for marketing managers

by Rogers, Leonard Alfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Heinemann 1985, c1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6B8] (1).

Case studies in marketing management (with brief comments on marketing concepts)

by Sherlekar, S. A | Sherlekar, V. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4C2] (1).
Lists:

Marketing management strategy: cases and problems

by Shaw, Steven J | Willenborg, John F | Stanley, Richard E | Baker, Clinton [Contributor ] | Foster, John Robert [Contributor ] | Thomas, William R [Contributor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Appleton - Century - Croffs 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4M2] (1).

Organization strategy: a marketing approach

by Corey, E. Raymond | Star, Steven H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Division of Research, Graduate School of Business University of Michigan 1971Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.1 C6O7-1] (3).

Strategic marketing problems: cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K3S8/95] (1).

Cases in marketing management

by Bhasin, M. L [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C21] (1).
Lists:

Marketing management: an international perspective: case book

by Kashani, Kamran [Editor] | Turpin, Dominique [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M220] (1).

Marketing management: text and cases

by Darymple, Douglas J | Parsons, Leonard J.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M22/2000] (1).

Marketing management: text and cases

by Rajagopal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House PVT LTD 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R2M21] (1).

Marketing management: cases for creative problem solving

by Weinstein, Laurence Martin | Annavarjula, Madan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South Western College Publishing 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W3M21] (1).

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