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Bargain hunting or star gazing! how consumers choose mutual funds

by Wilcox, Ronald T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 332.63 W4B2] (1).

Cutting-edge marketing analytics: real world cases and data sets for hands on learning

by Venkatesan, Rajkumar | Farris, Paul | Wilcox, Ronald T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 V3C8] (1).

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