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Consumer behavior: implications for marketing strategy

by Hawkins, Del I | Coney, Kenneth A | Best, Roger J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dallas, Texas Business Publications Inc. 1980; Georgetown, Ontario Irwin-Dorsey Limited 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6] (1).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: International editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall International, Inc. 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2] (1).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2000-1] (2).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2004] (1).

Consumer behavior: implications for marketing strategy

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Irwin 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H2C6/92] (1).

Market-based management: strategies for growing customer value and profitability

by Best, Roger J.

Edition: 5th ed. Eastern economic edition Publisher: New Delhi PHI Learning Private Ltd., 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B3M2/2009] (1).

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