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Marketing warfare

by Ries, Al | Trout, Jack [Co-author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Plume Book 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4M2-1] (3).

Logic, logic & logic

by Boolos, George | Jeffrey, Richard C [Editor] | Burgess, John P [Introductor].

Publisher: Cambridge Harvard University Press 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 160 B6L6] (1).

Differentiate or die: survival in our era of killer competition

by Trout, Jack | Rivkin, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T7D4] (1).

Big brands big trouble: lessons learned the hard way

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T7B4] (1).

Trout on strategy: capturing mindshare, conquering markets

by Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T7T7] (1).

Positioning: the battle for your mind

by Ries, Al | Trout, Jack.

Edition: Rev.ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Warner Books 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 R4P6-1] (3). Lost (1).

Horse sense: how to pull ahead on the business track

by Ries, AI | Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York A Plume Book 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 650.19 R4H6] (1).

Differentiate or die: survival in our era of killer competition

by Trout, Jack | Rivkin, Steve.

Edition: 2nd ed. Publisher: Chennai Westland Limited 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T7D4] (1).

In search of the obvious: the antidote for today's marketing mess

by Trout, Jack.

Publisher: Chennai Westland Limited 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 T7I6] (1).

The 22 immutable laws of marketing: violate them at your own risk

by Ries, Al | Trout, Jack.

Publisher: New York Harper Business 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4T9- 2] (1). Lost (1).

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