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Knowledge development in marketing: the MSI experience

by Bloom, Paul N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B5K6] (1).

Advertising, competition, and public policy: a simulation study

by Bloom, Paul N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. Ballinger Publishing Company 1976Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B5A2] (1).

Handbook of marketing and society

by Bloom, Paul N [Editor ] | Gundlach, Gregory T [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 H21] (1).
Lists:

Legends in marketing - 9 Vols.

by Kotler, Philip | Achrol, Ravi S [Editor (Vol.1)] | Blattberg, Robert C [Editor (Vol.2)] | Shankar, Venkatesh [Editor (Vol.3)] | Ambler, Tim [Editor (Vol.4)] | Urban, Glen [Editor (Vol.5)] | Roberts, John [Editor (Vol.5)] | Silk, Alvin [Editor (Vol.5)] | Wind, Jerry [Editor (Vol.5)] | Czinkota, Michael R [Editor (Vol.6)] | Skuba, Charles J [Editor (Vol.6)] | Duparcq, Patrick J [Editor (Vol.7)] | Wilkie, William L [Editor (Vol.8)] | Bloom, Paul N [Editor (Vol.9)] | Grier, Sonya A [Contributor ] | Andreason, Alan R [Contributor ] | Duparcq, Patrick J [Contributor ] | Czinkota, Michael R [Contributor ] | Roberts, John [Contributor ] | Barwise, Patrick [Contributor ] | Bayus, Barry L [Contributor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2012Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.90092 K6L3-I] (9).

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